Linkshop News: Last week, ZARA opened the world’s first baby independent stores in London. The children clothing are mainly for babies whose birth is from 3 months to 4 years old boys and girls, the price of the T-shirt and coat is from 3.99 pounds (about 34.46 yuan) to 39.99 pounds (about 345.36 yuan). At the same time, it also provides a newborn who is 0-1 years old “mini series”.
This move has to be associated with that ZARA will focus on the children’s market next step. Although, ZARA has not yet opened an independent baby shop in China, the usual practice is to arrange the children’s clothing and men on the same floor. But with China’s “two children” policy liberalization and consumer upgrades and other factors, our children’s clothing market is ushering in the rapid development period.
After all, due to the high frequency of children’s clothing products renovation, it is of rigid demand in the family consumption. In addition, the young parents who are currently entering the peak of their fertility are mostly only-child born since the 1980s, are generally well educated, have higher quality of life, and pay more attention to the concept of parenting and childbearing.
At the same time, after a long period of income to enhance the level of modern family, children’s consumer spending has two generations of wealth accumulation as the basis, to enlarge and promote the achievement of baby’s consumer demand for goods.
China Securities Research Institute published the “baby industry special report – investment in the future, share the growth” showing that, on the one hand, China’s children’s clothing is still in the growth period, compared to mature women’s clothing, shoes, sportswear and men’s clothing , There is still a large room for growth.
China’s children’s clothing market share of the top ten enterprises have also increased from 5% in 2008 to 12.5% in 2016, but compared to the 40.4% of United States, there is still a big gap. It is expected that by 2018, the size of the children’s clothing market is expected to reach 194.4 billion , while this figure in 2013 was only about 116.4 billion. During 2010-2016, China’s children’s clothing market maintain the scale of 9.5% compound annual growth rate, the apparel industry is the most stable growth in the sub-sectors.
The previous “business network” shows that there is no fast fashion brand traces in 2015 China children’s clothing TOP10 market share. Obviously, ZARA is likely to target to China after the success of trying, to expand the brand’s influence in the China market furtherly.
Post time: Aug-18-2017