Linkshop News: on 8th,September, the second overseas store of UR was opened in Singapore’s lion city. URBAN REVIVO always adhere to the minimalist luxury style, the products cover WOMEN, YOUTH, MEN, ACC four series.
In fact, this is not UR first overseas store. As early as December last year, UR has been cooperating with CapitaLand to open its first overseas stores in Singapore Raffles City. And said that they will accelerate the expansion of overseas layout this year, committed to bring the global consumers more diverse fashion trends and magic item.
In the eyes of Li Guangming, the founder of the brand, it seems to accelerate the expansion of overseas stores, mainly want to do mouth output. After all, there are still a large number of consumers choosing to go out shopping every year, it can enhance its visibility in the domestic market by brushing brand presence abroad.
At the same time, for the local fast fashion brand created in 2006, it has also entered the development of fast lane. It is reported that the number of UR new stores were 27/47/45 from 2014 to 2016. At present, there have been more than 160 stores in 60 cities home and abroad. Besides, since 2014 it adopts the franchise mode, and the joined proportion is about 60%.
According to its official website, UR has launched the brand group strategy, gradually introducing the group sub-brand and expanding the international fashion map. Based on Singapore, then enter the UK, the United States, France, Japan and other overseas markets, promoting brand internationalization process. It is reported that UR will also enter the European and American markets in 2018, it has rented 22000 square feet of Westfield London shopping center by CBRE, and plans to open the first global flagship store in March 2018.
UR will maintain the rate of growth of adding 60-100 shops per year, it is expected that the number of domestic and foreign stores will be more than 400 in 2020, the scale of operation will be more than 10 billion. In 2016, UR’s revenue was $ 2 billion.
In the aspect of supply chain, UR has updated twice a week, R & D style 12000 models one year. At the same time, it has also achieve that the urgent and returned order will be finished in 10 days, which equals to ZARA.
Post time: Mar-18-2018