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LV China E-commerce is on the line, becoming the 11th electric business market


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China luxury goods e-commerce industry ushered the ultimate BOSS, Friday, the world’s largest luxury brand Louis Vuitton announced the launch of the official online flagship store, which is also the brand’s 11th e-commerce market.


However, Louis Vuitton China’s official online flagship store is currently only located in Beijing, Shanghai, Chongqing, Chengdu, Guangzhou, Shenzhen, Hangzhou, Nanjing, Shenyang, Dalian, Hai Bin, Wuhan etc. 12 cities, the brand said that more and more cities will join.


This also makes the market doubt, Louis Vuitton sudden online official online flagship store is related to the pressure of Gucci online China online flagship in the early month.


Same as Gucci China online flagship store, LV China official online flagship store also achieve localization in terms of payment, in addition to the bank, Alipay payment is also ok, WeChat and CUP payment will also be launched later.


In terms of price, LV China official online flagship store and Gucci China online flagship store both have no advantage, taking tropical rain forest pattern Twist MM handbags for example, the US on-line market price is 4400 US dollars, about 31,800 yuan (below Referred to as “yuan”); British on-line market price is 2890 pounds, about 25,400 yuan; while China official online flagship store price of 33,000 yuan, which is about 1.3 times of the British market. The Gucci brand latest GG Marmont embroidered velvet shoulder in the Chinese electricity business channel is about 23,400 yuan, about 1.5 times of the cheapest British market price.

Post time: Jul-24-2017


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